U-2023 ngokungangabazeki unyaka ongajwayelekile embonini yokuqina yaseChina.Njengoba ukuqwashisa ngezempilo kwabantu kuqhubeka kukhula, ukwanda ezweni lonke kokuthandwa kwezokuqina kuhlala kungenakuvinjwa.Kodwa-ke, ukushintsha imikhuba yokufaneleka kwabathengi kanye nokuthandwayo kudala izidingo ezintsha embonini.Imboni yokufaneleka ingena esigabeni sokushintsha kabusha- Ukufaneleka kuhluka kakhulu, kulinganiselwe, futhi kukhethekile,ukuguqula amamodeli ebhizinisi lama-gyms nama-fitness club.
Ngokombiko "we-2022 China Fitness Industry Data Report" ka-SantiCloud, kube nokuncishiswa kwenani eliphelele lezindawo zemidlalo nezokuqina ezicishe zibe ngu-131,000 ezweni lonke ngo-2022. Lokhu kuhlanganisa amakilabhu okuqina ezentengiselwano angu-39,620 (phansi.5.48%) kanye nezitudiyo zokuzivocavoca ezingu-45,529 (phansi12.34%).
Ngo-2022, amadolobha amakhulu (okuhlanganisa amadolobha esigaba sokuqala namadolobha amasha esigaba sokuqala) abone izinga lokukhula eliphakathi kuka-3.00% wamakilabhu okuqina, ngesilinganiso sokuvalwa esingu-13.30% kanye nezinga lokukhula eliphelele-10.34%.Izitudiyo zokuzivocavoca emadolobheni amakhulu zinezinga lokukhula eliphakathi kuka-3.52%, izinga lokuvala elingu-16.01%, kanye nezinga lokukhula eliphelele-12.48%.
Kuwo wonke u-2023, izindawo zokuzivocavoca zendabuko zazivame ukubhekana nezinkinga zezimali, okuphawuleka kakhulu uhlobo lokuqina lokuqina lwe-TERA WELLNESS CLUB olunempahla ebiza cishe100 millionama-yuan amisiwe ngenxa yezingxabano zemalimboleko.Ngokufana ne-TERA WELLNESS CLUB, izindawo zokuzivocavoca eziningi ezaziwayo ziye zavalwa, nezindaba ezingezinhle mayelana nabasunguli be-Fineyoga kanye no-Zhongjian Fitness abashiyayo.Ngaleso sikhathi, umsunguli we-LeFit kanye no-CEO u-Xia Dong uthe i-LeFit ihlela ukunwebeka iye ezitolo eziyi-10,000 emadolobheni ayi-100 ezweni lonke phakathi neminyaka emi-5 ezayo.
Kusobala ukuthiama-top chain brand fitness abhekene negagasi lokuvalwa, kuyilapho izitudiyo zokuqina ezincane ziqhubeka nokwanda.Izindaba ezingezinhle zidalule 'ukukhathala' kwemboni yokufaneleka evamile, kancane kancane ilahlekelwa ukholo emphakathini.Nokho,lokhu kuye kwaholela ezinkampanini eziqinile, manje ezisebenzelana nabathengi abanengqondo kakhulu, baphoqeleka ukuthi bazisungulele, futhi baqhubeke bethuthukisa amamodeli abo ebhizinisi nezinhlelo zesevisi..
Ngokwenhlolovo, 'ubulungu benyanga' kanye 'nokukhokha ngokusetshenziswa ngakunye' izindlela zokukhokha ezikhethwayo zabasebenzisi bejimu emadolobheni esigaba sokuqala.Imodeli yokukhokha yanyanga zonke, eyake yabonakala ingathandeki, manje isivele njengesihloko esidumile futhi iqoqa ukunakwa okukhulu.
Zombili izinkokhelo zanyanga zonke nezonyaka zinezinzuzo nezingozi zazo.Izinkokhelo zanyanga zonke zinikeza izinzuzo ezimbalwa, njengokunciphisa izindleko zokuthola amakhasimende amasha esitolo ngasinye, ukwehlisa izikweletu zezezimali zekilabhu, kanye nokuthuthukisa ukuvikeleka kwezimali.Kodwa-ke, ukushintshela ohlelweni lokukhokha lwanyanga zonke kungaphezu nje kokushintsha imvamisa yokukhokha.Kubandakanya ukucatshangelwa okubanzi kokusebenza, imithelela ekuthembekeni kwekhasimende, inani lomkhiqizo, amanani okugcinwa, namazinga okuguqulwa.Ngakho-ke, ukushintshela ngokuxhamazela noma okungacatshangwayo ezinkokhelweni zanyanga zonke akusona isixazululo esilingana nawe.
Uma kuqhathaniswa, izinkokhelo zonyaka zivumela ukuphathwa okuphakeme kokwethembeka komkhiqizo phakathi kwabasebenzisi.Nakuba izinkokhelo zanyanga zonke zingase zehlise izindleko zokuqala zokuthola ikhasimende ngalinye elisha, zingaholela ekwenyukeni kwezindleko ngokungazi.Lokhu kushintsha kusukela ezinkokhelweni zonyaka kuye kwezinyanga zonke kukhombisa ukuthi ukuphumelela komkhankaso owodwa wokumaketha, ovame ukufinyelelwa minyaka yonke, manje kungadinga izikhathi eziphindwe kashumi nambili zomzamo.Lokhu kukhuphuka komzamo kuzikhulisa kakhulu izindleko ezihambisana nokuthola amakhasimende.
Noma kunjalo, ukushintshela ezinkokhelweni zanyanga zonke kungase kubonise ushintsho olubalulekile kumakilabhu okuzivocavoca endabuko, okubandakanya ukuhlelwa kabusha kohlaka lweqembu lawo kanye nezinhlelo zokuhlola ukusebenza.Lokhu kuguquka kusuka ekugxileni kokuqukethwe kuya ekugxilweni komkhiqizo, futhi ekugcineni kuya kumasu agxile ekusebenzeni..Igcizelela ukugudluka kuyeisevisi orientation, okuphawula inguquko embonini isuka endleleni eqhutshwa ukuthengisa iye kwebeka izidingo zamakhasimende kuqala.Umnyombo wezinkokhelo zanyanga zonke umqondo wokuthuthukisa isevisi, odinga ukugxilwa okwengeziwe kwemikhiqizo nabaqhubi bezindawo ekusekelweni kwamakhasimende.Kafushane, noma ngabe usebenzisa amamodeli anyanga zonke noma akhokhelwa kuqala,izinguquko ezindleleni zokukhokha ziyinkomba yoshintsho olubanzi ukusuka endaweni yokuthengisa ukuya esu lebhizinisi lokuqala lesevisi.
Amajimu akusasa athuthukela ebusheni, ukuhlanganiswa kwezobuchwepheshe, kanye nokwehlukahlukana.Okokuqala, emphakathini wethu namuhla,ukuqina kuya ngokuya kuduma entsheni,ukusebenza njengokubili umsebenzi womphakathi kanye nendlela yokuzithuthukisa.Okwesibili, intuthuko ku-AI nobunye ubuchwepheshe obusha isethelwe ukuguqula imboni yezemidlalo nokuqina.
Okwesithathu, kunomkhuba okhulayo wabathandi bezemidlalo abanweba izintshisekelo zabo ukuze bafake imisebenzi yangaphandle efana nokuqwala izintaba, kanye namarathoni.Okwesine, kunokuhlangana okuphawulekayo kwezimboni, imigqa phakathi kokuvuselelwa kwezemidlalo kanye nokufaneleka iya ngokuya iba lufifi.Isibonelo, i-Pilates, ngokwesiko eyingxenye yomkhakha wokuvuselela, isizuze kakhulu eChina.Idatha ye-Baidu ikhombisa umfutho oqinile wemboni ye-Pilates ngo-2023. Ngo-2029, kubikezelwa ukuthi imboni yasekhaya ye-Pilates izofinyelela izinga lokungena emakethe elingu-7.2%, ngosayizi wemakethe odlula ama-yuan ayizigidi eziyizinkulungwane ezingu-50.Igrafu engezansi iveza imininingwane enemininingwane:
Ngaphezu kwalokho, mayelana nokusebenza kwebhizinisi, kungenzeka ukuthi inkambiso izoshintshela kusakhiwo sokukhokha esiqhubekayo ngaphansi kwenkontileka, ukuqondiswa kwezezimali ngendawo kanye nokusebenzisana kwamabhange, kanye nokulawulwa kukahulumeni kwezinqubomgomo ezikhokhelwa kusengaphambili.Izindlela zokukhokha zesikhathi esizayo embonini zingase zihlanganise izinkokhiso ezisekelwe esikhathini, izinkokhelo zeseshini ngayinye, noma izinkokhelo zamaphakheji ekilasi ahlanganisiwe.Ukuvelela kwesikhathi esizayo kwamamodeli okukhokha nyanga zonke embonini yokufaneleka kusazonqunywa.Kodwa-ke, okubonakala kuyi-pivot yemboni kusukela endleleni yokuthengisa ukuya kumodeli egxile ekuhlinzekeni amakhasimende.Lolu shintsho lumele umzila obalulekile nongenakugwemeka ekuthuthukisweni kwemboni yesikhungo sokufaneleka saseChina ngo-2024.
Februwari 29 - Mashi. 2, 2024
I-Shanghai New International Expo Centre
I-11th SHANGHAI Health, Wellness, Fitness Expo
Chofoza bese ubhalisa ukuze ubonise!
Chofoza bese ubhalisa ukuze uvakashele!
Isikhathi sokuthumela: Feb-27-2024