Chinese Fitness Indasitiri Landscape

2023 pasina mubvunzo igore rinoshamisa kune iyo Chinese fitness indasitiri.Sezvo ruzivo rwehutano hwevanhu rwuri kuramba ruchikura, kuwedzera kwenyika kukurumbira mukusimba kunoramba kusingamisikike.Nekudaro, kushandura tsika dzekusimba kwevatengi uye zvaunofarira kuri kuunza zvitsva kuindasitiri.Indasitiri yekusimbisa muviri iri kupinda muchikamu chekugadzirisa- kusimba kwakasiyana-siyana, kwakamisikidzwa, uye kwakasarudzika,kushandura mhando dzemabhizinesi ejimu uye makirabhu ekusimbisa muviri.

Zvinoenderana ne “2022 China Fitness Industry Data Report” neSantiCloud, pakava nekudzikiswa kwehuwandu hwenzvimbo dzemitambo nekusimba dzinosvika 131,000 munyika yose muna 2022. Izvi zvinosanganisira 39,620 makirabhu ekusimbisa muviri (pasi.5.48%) uye 45,529 fitness studios (pasi12.34%).

Muna 2022, maguta makuru (kusanganisira ekutanga-tier uye matsva ekutanga-tier maguta) akaona avhareji yekukura kwe3.00% yemakirabhu ekusimba, nekuvhara kwe13.30% uye net yekukura kwe-10.34%.Mafitness studios mumaguta makuru aive neavhareji yekukura kwe3.52%, chiyero chekuvhara che16.01%, uye net yekukura mwero we-12.48%.

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Mugore rose ra2023, magyms echinyakare aigara achisangana nematambudziko emari, uye chinonyanya kukosha chiri cheni yepamusoro yekusimba mhando yeTERA WELLNESS CLUB ine midziyo yakakosha.100 mamiriyoniyuan dzakaomeswa nechando nekuda kwekupokana kwechikwereti.Zvakafanana neTERA WELLNESS CLUB, akawanda anozivikanwa cheni ma gyms akatarisana nekuvharwa, aine nhau dzisina kunaka pamusoro pevatangi veFineyoga neZhongjian Fitness vachisiya.Zvichakadaro, LeFit co-muvambi uye co-CEO Xia Dong akataura kuti LeFit inoronga kuwedzera kusvika zviuru gumi muzvitoro mumaguta zana munyika mukati memakore mashanu anotevera.

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Zviri pachena kutiepamusoro cheni yekusimba mabhureki akatarisana nefungu rekuvharwa, nepo madiki masitudiyo ekusimba achiramba achiwedzera.Nhau dzisina kunaka dzakafumura 'kuneta' kweindasitiri yechinyakare yekusimbisa muviri, zvishoma nezvishoma kurasikirwa nekutenda kubva kuruzhinji.Zvisinei,izvi zvakange zvakonzera kuti pave nemhando dzakasimba, dzava kubata nevatengi vane hunyanzvi, vanomanikidzwa kuzvigadzira, uye vachiramba vachivandudza mabhizinesi avo uye masisitimu esevhisi..

Zvinoenderana neongororo, 'nhengo yepamwedzi' uye 'kubhadhara-per-kushandisa' ndiyo nzira dzekubhadhara dzinosarudzika dzevashandisi vegym mumaguta ekutanga.Modhi yekubhadhara yemwedzi nemwedzi, yaimboonekwa zvisina kunaka, ikozvino yabuda sechinyorwa chakakurumbira uye chiri kuunganidza kutariswa kwakanyanya.

Zvose zvinobhadharwa pamwedzi uye zvepagore zvine zvazvakanakira nezvazvakaipira.Kubhadhara pamwedzi kunopa mabhenefiti akati wandei, sekudzikisa mutengo wekutora vatengi vatsva pachitoro chega chega, kuderedza zvikwereti zvemari zvekirabhu, uye kuwedzera kuchengetedzwa kwemari.Nekudaro, kuchinjika kune imwe mwedzi yekubhadhara system kupfuura kungochinja mukubhadharisa frequency.Izvo zvinosanganisira kufunga kwakakura kwekushanda, kukanganisa pakuvimba kwevatengi, kukosha kwemhando, mitengo yekuchengeta, uye mitengo yekutendeuka.Naizvozvo, kukurumidza kana kusatariswa kuchinjika kumari yemwedzi wega wega haisi imwe-saizi-inokodzera-yese mhinduro.

Mukuenzanisa, kubhadhara kwegore kunobvumira kutonga kwepamusoro kwekuvimbika kwechiratidzo pakati pevashandisi.Nepo kubhadhara pamwedzi kungadzikisira mutengo wekutanga wekutora mutengi mutsva wega wega, vanogona kutungamira nekusaziva kuwedzera kwemari yese.Kuchinja uku kubva pakubhadhara kwepagore kuenda kumwedzi nemwedzi kunoratidza kuti kushanda kwemushandirapamwe wekushambadzira, wagara uchiitwa pagore, unogona ikozvino kuda kakapetwa kaviri.Uku kukwira mukuedza kunowedzera zvakanyanya mutengo une chekuita nekuwana vatengi. 

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Zvakadaro, kuchinjirwa kumari yemwedzi nemwedzi kunogona kuratidza shanduko yakakosha kumakirabhu ezvekusimba echinyakare, kusanganisira kugadziridzwa kwehurongwa hwechikwata chavo uye masisitimu ekuongorora maitiro.Iyi shanduko inofamba kubva kune-yakatarisana kune chigadzirwa-yakatarisana, uye pakupedzisira kuenda kune mashandiro-akatarisana nemazano..Inosimbisa shanduko yakanangaservice orientation, kucherekedza shanduko muindasitiri kubva pakutengesa-inotungamirwa nzira kune imwe inoisa pamberi pezvinodiwa nevatengi.Papakati pekubhadhara pamwedzi ipfungwa yekusimudzira sevhisi, izvo zvinoda kutariswa zvakanyanya nema brand nevashandisi venzvimbo parutsigiro rwevatengi.Muchidimbu, ingave kutora mamodheru emwedzi nemwedzi kana prepaid,shanduko munzira dzekubhadhara dzinoratidza shanduko yakakura kubva pakutengesa-centric kuenda kune sevhisi-yekutanga bhizinesi zano.

Magyms emangwana ari kusimukira akananga kuhudiki, kubatanidza tekinoroji, uye kusiyana.Kutanga, munharaunda yedu nhasi,kusimba muviri kuri kuwedzera kukurumbira pakati pevechidiki,kushanda sesese chiitiko chekushamwaridzana uye nzira yekusimudzira munhu.Kechipiri, kufambira mberi muAI nemamwe matekinoroji matsva akaiswa kushandura indasitiri yemitambo nekusimba.

Chechitatu, kune maitiro ari kukura evanofarira zvemitambo vanowedzera zvavanofarira kuti zvisanganise zviitiko zvekunze zvakaita sekufamba netsoka, uye marathon.Chechina, kune kuoneka kusanganisirwa kwemaindasitiri, nemitsetse iri pakati pekuvandudzwa kwemitambo uye kusimba kunowedzera kudzima.Semuyenzaniso, Pilates, yagara iri chikamu chechikamu chekuvandudza, yakawana kukosha kukuru muChina.Baidu data inoratidza kusimba kwakasimba kweindasitiri yePilates muna 2023. Pakazosvika 2029, zvakafanotaurwa kuti indasitiri yePilates yemumba ichawana chiyero chekupinda mumusika che7.2%, nehukuru hwemusika hunodarika 50 bhiriyoni yuan.Girafu iri pazasi inoratidza ruzivo rwakadzama: 

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Pamusoro pezvo, maererano nemashandiro ebhizinesi, zvinogoneka kuti zvakajairwa zvichachinja kune kuenderera mberi kwemubhadharo pasi pekondirakiti, kutariswa kwemari kuburikidza nenzvimbo uye kubatirana kwebhangi, uye mutemo wehurumende weprepaid policy.Nzira dzekubhadhara dzeramangwana muindastiri dzinogona kusanganisira kubhadharisa-nguva, mubhadharo wesesheni, kana kubhadhara kwemapakeji ekirasi.Kukurumbira kweramangwana kwemamodhi ekubhadhara pamwedzi muindasitiri yekusimba haisati yatemwa.Nekudaro, izvo zvinoonekwa ndeye pivot yeindasitiri kubva pakutengesa-centric nzira kuenda kune yevatengi-inotungamirwa modhi.Shanduko iyi inomiririra nzira yakaoma uye isingadzivisike mukushanduka kweindasitiri yeFitness Center yeChina panosvika 2024.

Kukadzi 29 - Kurume 2, 2024

Shanghai New International Expo Center

Yegumi neimwe SHANGHAI Hutano, Hutano, Kugwinya Expo

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Nguva yekutumira: Feb-27-2024