Sechaena Fitness Industry Landscape

2023 ha ho pelaelo hore ke selemo se sa tloaelehang bakeng sa indasteri ea boikoetliso ea Machaena.Ha tlhokomeliso ea batho ea bophelo bo botle e ntse e eketseha, keketseho ea naha ka bophara ea botumo ba ho ikoetlisa e ntse e sa thijoe.Leha ho le joalo, ho fetola mekhoa le likhetho tsa bareki ho hlahisa litlhoko tse ncha indastering.Indasteri ea boikoetliso ba 'mele e kena mohatong oa ho fetoha- Boikoetliso bo fapane, bo leka-lekane ebile bo ikhethile,ho fetola mekhoa ea khoebo ea li-gyms le lihlopha tsa boikoetliso.

Ho ea ka "2022 China Fitness Industry Data Report" ka SantiCloud, ho bile le phokotso ea palo eohle ea lipapali le lits'ebeletso tsa boikoetliso tse ka bang 131,000 ho pholletsa le naha ka 2022. Sena se kenyelletsa lihlopha tse 39,620 tsa boikoetliso ba khoebo (ho theosa.5.48%) le litudio tsa boikoetliso tse 45,529 (tlase12.34%).

Ka 2022, litoropo tse kholo (ho kenyeletsoa tsa maemo a pele le litoropo tse ncha tsa maemo a pele) li bone sekhahla sa kholo ea 3.00% bakeng sa lihlopha tsa boikoetliso, ka sekhahla sa ho koala sa 13.30% le sekhahla sa kholo ea kholo ea-10.34%.Litsi tsa boikoetliso metseng e meholo li ne li na le sekhahla sa kholo ea 3.52%, sekhahla sa ho koala sa 16.01%, le sekhahla sa kholo ea kholo ea-12.48%.

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Ho pholletsa le 2023, libaka tsa boikoetliso tsa setso li ne li atisa ho kopana le mathata a lichelete, 'me tse hlokomelehang haholo ke mofuta o holimo oa boikoetliso ba TERA WELLNESS CLUB bao thepa ea bona e batlang e lekana.100 milioneli-yuan li ile tsa hoama ka lebaka la likhang tsa kalimo.Joalo ka TERA WELLNESS CLUB, libaka tse ngata tse tsebahalang tsa boikoetliso li ile tsa tobana le ho koaloa, ka litaba tse mpe mabapi le bathehi ba Fineyoga le Zhongjian Fitness ba balehang.Ho sa le joalo, mothehi-'moho le LeFit le-CEO Xia Dong o boletse hore LeFit e rera ho hola ho fihla mabenkeleng a 10,000 metseng e 100 naheng ka bophara nakong ea lilemo tse 5 tse tlang.

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Ho hlakile horeli-brand tsa top chain fitness li tobane le leqhubu la ho koaloa, ha li-studio tse nyane tsa boikoetliso li ntse li tsoela pele ho hola.Litaba tse mpe li pepesitse 'mokhathala' oa indasteri ea boikoetliso e tloaelehileng, butle-butle ba lahleheloa ke tumelo ho tsoa ho sechaba.Leha ho le joalo,sena se ne se entse hore ho be le lihlahisoa tse tsitsitseng haholoanyane, tseo hona joale li sebetsanang le bareki ba nang le kelello, ba qobelloa ho iketsetsa mekhoa e mecha, le ho tsoela pele ho ntlafatsa mekhoa ea bona ea khoebo le mekhoa ea litšebeletso..

Ho latela lipatlisiso, 'ho ba setho sa khoeli le khoeli' le 'ho lefa ka tšebeliso' ke mekhoa e ratoang ea ho lefa bakeng sa basebelisi ba boikoetliso metseng ea maemo a pele.Mokhoa oa ho lefa khoeli le khoeli, oo pele o neng o nkoa o sa ratehe, o se o hlahile e le sehlooho se tummeng 'me o bokella tlhokomelo e kholo.

Litefiso tsa khoeli le khoeli le tsa selemo li na le melemo le boiketlo ba tsona.Litefiso tsa khoeli le khoeli li fana ka melemo e mengata, joalo ka ho fokotsa litšenyehelo tsa ho fumana bareki ba bacha lebenkeleng ka leng, ho fokotsa mekoloto ea lichelete ea sehlopha, le ho matlafatsa ts'ireletso ea lichelete.Leha ho le joalo, ho fetela ho sistimi ea ho lefa ea khoeli le khoeli ho feta ho fetoha ha makhetlo a litefiso.E kenyelletsa lintlha tse pharaletseng tsa ts'ebetso, litlamorao ho ts'epo ea bareki, boleng ba lebitso, litefiso tsa ho boloka, le litefiso tsa phetoho.Ka hona, phetoho e potlakileng kapa e sa nahanoang ea litefo tsa khoeli le khoeli ha se tharollo e lekanang le eona.

Ha ho bapisoa, litefo tsa selemo le selemo li lumella taolo e holimo ea botšepehi ba brand har'a basebelisi.Le hoja litefello tsa khoeli le khoeli li ka fokotsa litšenyehelo tsa pele tsa ho fumana moreki e mong le e mong e mocha, li ka baka keketseho ea litšenyehelo ka boomo.Phetoho ena ho tloha litefong tsa selemo le khoeli ho ea ho tsa khoeli le khoeli e bontša hore katleho ea lets'olo le le leng la papatso, ka tloaelo le fihlelletsoeng selemo le selemo, joale e ka hloka boiteko bo fihlang ho makhetlo a leshome le metso e 'meli.Keketseho ena ea boiteko e eketsa haholo litšenyehelo tse amanang le ho fumana bareki. 

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Leha ho le joalo, ho fetohela litefong tsa khoeli le khoeli ho ka supa phetoho ea mantlha bakeng sa lihlopha tsa boikoetliso tsa setso, tse kenyelletsang tlhophiso bocha ea moralo oa sehlopha sa tsona le litsamaiso tsa tlhahlobo ea ts'ebetso.Phetoho ena e tloha ho tse shebaneng le litaba ho ea ho tse shebaneng le lihlahisoa, 'me qetellong e ea ho maano a shebaneng le ts'ebetso..E totobatsa phetoho ho eatataiso ea litšebeletso, ho tšoaea phetoho indastering ho tloha ho mokhoa o tsamaisoang ke thekiso ho ea ho o etelletsang pele litlhoko tsa bareki.Taba ea mantlha ea litefo tsa khoeli le khoeli ke mohopolo oa ntlafatso ea lits'ebeletso, o hlokang hore maraka le basebetsi ba libaka ba shebane le tšehetso ea bareki.Ka bokhuts'oane, ebang ke ho amohela mehlala ea khoeli le khoeli kapa ea prepaid,liphetoho mekhoeng ea ho lefa li bonts'a phetoho e pharaletseng ho tloha ho setsi sa thekiso ho ea ho leano la pele la khoebo.

Li-gyms tsa kamoso li ntse li tsoela pele ho lebisa ho bacha, ho kopanya theknoloji le ho fapana.Taba ea pele, sechabeng sa rona kajeno,ho ikoetlisa ho ntse ho tumme haholo har'a bacha,ho sebetsa joalo ka ts'ebetso ea sechaba le mokhoa oa ntlafatso ea motho.Taba ea bobeli, tsoelopele ho AI le mahlale a mang a macha a reretsoe ho fetola indasteri ea lipapali le boikoetliso.

Taba ea boraro, ho na le mokhoa o ntseng o hola oa batho ba chesehelang lipapali ho atolosa lithahasello tsa bona ho kenyelletsa mesebetsi ea kantle e kang ho hloa lithaba le marathone.Ntlha ea bone, ho na le tšubuhlellano e hlokomelehang ea liindasteri, 'me litsela tse lipakeng tsa ntlafatso ea lipapali le ho ikoetlisa li ntse li fokola haholo.Mohlala, Pilates, eo ka tloaelo e neng e le karolo ea lefapha la tokiso, e fumane matla a maholo China.Lintlha tsa Baidu li bontša tsoelo-pele e matla bakeng sa indasteri ea Pilates ka 2023. Ka 2029, ho boleloa esale pele hore indasteri ea lehae ea Pilates e tla finyella tekanyo ea ho kenella 'marakeng ea 7.2%, ka boholo ba 'maraka bo fetang li-yuan tse limilione tse likete tse 50.Kerafo e ka tlase e bontša lintlha tse qaqileng: 

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Ho feta moo, mabapi le ts'ebetso ea khoebo, ho ka etsahala hore tloaelo e fetohele sebopeho sa litefo tse tsoelang pele tlas'a konteraka, tlhokomelo ea lichelete ka libaka le litšebelisano tsa libanka, le taolo ea mmuso ea maano a lefuoang esale pele.Mekhoa ea ho lefa ea nako e tlang indastering e kanna ea kenyelletsa litefiso tse thehiloeng ho nako, litefiso tsa nako le nako, kapa litefo bakeng sa liphutheloana tsa sehlopha se kopaneng.Botumo ba nako e tlang ba mefuta ea tefo ea khoeli le khoeli indastering ea boikoetliso bo sa ntse bo tla khethoa.Leha ho le joalo, se totobalang ke tšibollo ea indasteri ho tloha mokhoeng oa thekiso ho ea ho mofuta o shebaneng le litšebeletso tsa bareki.Phetoho ena e emela boemo bo mahlonoko le bo ke keng ba qojoa kholong ea indasteri ea setsi sa boikoetliso sa China ka 2024.

Hlakola. 29 – Mar. 2, 2024

Shanghai New International Expo Center

The 11th SHANGHAI Health, Wellness, Fitness Expo

Tobetsa 'me U Ngolise ho Bontša!

Tobetsa 'me U Ngolise ho Etela!


Nako ea poso: Feb-27-2024