Eminyakeni emihlanu edlule, izinkampani ezihamba phambili zezimpahla zemidlalo emhlabeni ziye zaqhubeka nokukhula, nenani lazo lemakethe lidlula kude izinkomba zazo.Izinhlobo ezihamba phambili zezicathulo zezemidlalo nezingubo zizophindaphinda futhi zithuthuke ngezithiyo eziqinile zokusebenza komkhiqizo, zihehe abathengi ukuthi baqhubeke nokuthenga kabusha, futhi uqinise uhlobo lwezemidlalo lomkhiqizo ngosizo lokugunyazwa kompetha bezemidlalo kanye nokumaketha okusekelwe endaweni, futhi ube nekhono eliqinile lokudlula emjikelezweni wezomnotho. Eminyakeni yamuva nje, ukuthuthuka kwezemidlalo kwasekhaya kuyakhuphuka, njengokukhuphuka kwamadwala, ukushushuluza eqhweni. , ihokhi yeqhwa, ukugijima ezweni elinqamula izwe, njll. Imikhiqizo yezimpahla zezemidlalo isheshisa ukuthuthukiswa kobuchwepheshe kanye nokuphindaphinda umsebenzi womkhiqizo ukuze kuhlangatshezwane nezidingo zemidlalo yobungcweti ehlukaniswe iziqephu futhi ikhuthaze ukukhuliswa kwesikali somkhiqizo.
01 Amateki: Ukuncintisana kobuchwepheshe be-Midsole
Ulayini
Ngesisekelo esiqinile sobuchwepheshe, ubuchwepheshe be-midsole busetshenziswe kuchungechunge lwemikhiqizo yabo eminingi
Le nkampani inohlelo oluphelele lobuchwepheshe be-midsole, futhi njalo yandisa i-matrix egijimayo yobungcweti, enemikhiqizo yobungcweti nesimo sengqondo ukuze ihlangabezane nezidingo zezemidlalo zeningi labagijimi.
Ngo-2016, uLi Ning wasungula i-Li Ning egijima izicathulo ze-matrix ngezidingo zezemidlalo ezihlukene zabagijimi abahlukene;emikhiqizweni ehlakaniphile, hlanganisa ubuchwepheshe obukhaliphile, futhi wethule ngokulandelana inguqulo ye-Red Rabbit kanye ne-Lijun 2016;emikhiqizweni engahlakaniphile, izicathulo ezigijimayo zesizukulwane esingu-13 ezikhanyayo, i-Li Ningyun 3 yesizukulwane esigijimayo, i-Li Ning arc nezinye izinkundla zobuchwepheshe ziyaqhubeka nokuthuthuka.Ngo-2017, ikhwalithi kanye nomphumela wokuphindaphinda wezicathulo ezigijimayo zesizukulwane esingu-14 Ngo-2018, izicathulo ze-ultra-weight 15 isizukulwane esigijimayo sihlanganisa ubuchwepheshe obuphezulu be-ultra-light flying flying top ukunciphisa isisindo futhi uphefumule phezulu okwelukiweyo kwendabuko, engeza i-ultra-high amandla kadura fiber phezulu kwendwangu ethambile ukuze uthuthukise amandla futhi ukuqina kwenqwaba;i-midsole isebenzisa i-cloud lite light shock absorption impahla ukuze ithuthukise umuzwa wonyawo.
Ngemuva kuka-2019, yethule ngokulandelana uchungechunge lwakudala olufana nesizukulwane seshumi nesithupha sokukhanya kanye nesizukulwane sesithupha samafu, ngobuchwepheshe be-“Li Ning” ukuze ihlanganise amandla ayo aholayo ekumunceni nasekubuyiseleni ubuchwepheshe, futhi ihlanganise izinto zemfashini.I-China Li Ning V8 series kanye ne-Lie Jun ACE1.5 izicathulo zokugijima ezizinzile zisebenzisa i-"fashion Week show + ukuthengiswa okulinganiselwe".Okwamanje, isayensi nobuchwepheshe busetshenziswe ezicathulweni ze-basketball, izicathulo zokugijima nezinye izigaba ze-matrix, ziyaqhubeka nokuthuthukisa umkhiqizo. amandla.
Nike
Umholi we-midsole emisha yezobuchwepheshe
Eminyakeni engu-40 edlule, i-Nike iye yathuthukisa ngokuqhubekayo amayunithi e-midsole, njenge-Nike Air, i-Zoom, i-ZoomX, ukuze kuthuthukiswe amakhono okugoba, ukuzinza, kanye nesisindo esincane. ibhodi phakathi kwe-outsole ne-midsole ukuze kuthuthukiswe ukwesekwa okukodwa nokuzinza, okuye kwasetshenziswa kusukela ngaleso sikhathi imikhiqizo eminingi yezemidlalo.Ubuchwepheshe be-midsole air cushion ye-Nike okwamanje buhamba phambili emhlabeni.Qhubeka nokuthuthukisa izinto ezisetshenziswayo ze-midsole, ezifana ne-phylon, i-lunarlon, i-React, i-Joyride , njll., ukuthola umphumela wokumunca ukushaqeka ngenkathi uthuthukisa ukuqina nokuphepha.IJoyride isebenzisa izinhlayiya ze-TPE zokugoqa njengempahla ephakathi, i-cushioning particle in the midsole ukuze kuthuthukiswe umphumela wokugoba, i-Nike isathuthukisa i-midsole cushioning materials ukuthuthukisa ukusebenza kochwepheshe bomkhiqizo.
HOKA
Iphayona lejubane lokudlala, ukukhula kwemali engenayo ephezulu
I-HOKA yaziwa nge-midsole yayo esindayo, engasindi, enweba amandla ayo okugoba, ukuzinza, kanye namandla okugijima.I-HOKA isebenzisa i-midsole yogqinsi oluhlukene ukuze ihlangabezane nezidingo ze-cushioning zamaqembu ahlukene abantu, ubukhulu bayo obungaphezu kuka-30mm (izicathulo zokugijima ezijwayelekile ezingaba ngu-20mm ) induduzo enkulu ngenkathi uqinisekisa ukwesekwa.
I-HOKA iphinde ithuthukise njalo futhi ithuthukise izinto ze-midsole, ezihlanganisa i-RMAT, i-CMEVA, i-Profly, njll. I-Profly, eyakhiwe ngo-2018 njengempahla yakamuva ye-midsole, ihlanganisa ukuminyana okubili okuhlukene ukuze kunikeze ukuphindaphinda okunamandla kwesandla sangaphambili kanye ne-buffer yamandla entendeni yangemuva. Futhi sebenzisa ubuchwepheshe bebhalansi ye-rolling ukuze unciphise umehluko wokuphakama phakathi kwengaphambili nangemuva konyawo, unciphise ukusetshenziswa kwamandla ekusebenzeni.Ngasikhathi sinye, i-HOKA yethule i-Rocket X carbon board egijima izicathulo zabagijimi bemijaho, futhi ngokuthuthukisa i-midsole. izinto zokwakha kanye nobuchwepheshe, i-HOKA ihlangabezana nezidingo ezihlukahlukene zabagijimi.
02 Kusuka ku-lululemon, i-Archaeopteryx, kude ukuze ubone umgwaqo othuthukisiwe wokuhlukanisa umsebenzi wendwangu
Lululemon
Umsunguli wezingubo ze-yoga ezihlanganisa ukubukeka okuphezulu kanye nokusebenza kwendwangu
I-Lululemon inesikhungo sokucwaninga nokuthuthukiswa esibizwa ngokuthi i-Whitespace egxile ekuthuthukisweni kwezindwangu ezintsha, futhi amalungu eqembu layo, kuhlanganise nabasebenzi bendwangu, ososayensi, izazi ze-physiologists, onjiniyela bemishini, izazi ze-neuroscientists kanye ne-biomechanics, bahlala bezakha izithiyo zobuchwepheshe.
Ekukhetheni indwangu, inqoba amaphuzu ezinhlungu zezingubo ze-yoga ezishisayo neziqinile, futhi iyathuthukiswa ukuze ibe nezinzuzo zokujuluka okomile okusheshayo, ukuthinta okuthambile, okupholile, ukunwebeka okuphezulu kanye nokwelula okuyizindlela ezine.Njengendwangu ye-EVERLUXFABRIC, esetshenzisiwe ngokuqeqeshwa okuphezulu, ukujuluka ngokushesha.Indwangu ye-NULUFABRIC, esetshenziselwa ukuzivocavoca okulula njenge-yoga, njengokunethezeka okuseduze njengamafu.Indwangu ye-NULUXFABRIC isetshenziselwa ukuqeqeshwa kokugijima, ukuhlinzeka ngokusekela okukhulu kanye nesipiliyoni esikhululekile.
Ngokuya ngomklamo womkhiqizo, khulisa ukunethezeka okuvela kumsebenzisi, njenge-vest enwetshiwe nebhulukwe le-yoga elimboze okhalo, kanye "nesikhwama esimnyama", "ukugqoka kabili" kanye "ne-night flash", kuhlanganiswe nesimiso se-ergonomics kanye ne-kinematics, yenza umkhiqizo. ukunikeza ukuvikeleka okuthile nokusekelwa ngesikhathi sokuzivocavoca okunzima.
I-Archeopteryx
Ucwaningo oluqinile nokuthuthukiswa ukuze udale uhlobo oluphezulu lwangaphandle
Ijakhethi ye-Archeopteryx yohlobo lwe-AlphaSV isithandwa iminyaka engu-20, kusukela ngo-1998, ingangeni umoya, ingangeni manzi, iqinile futhi icindezelekile ibe yisikhwama esilula. yenza indwangu yefilimu ingangeni manzi ngenkathi ikhipha umswakama emzimbeni.Kule minyaka engu-20 edlule, ukuklama okuthuthukile okuphindaphindiwe kanye nezinqubo zokukhiqiza kuye kwanciphisa ibhantshi ngamaphesenti angu-33 kuya ku-475 amagremu.
Okuqukethwe kombiko kuvela ku-China Merchants Securities, futhi okuqukethwe kunqanyuliwe
Isikhathi sokuthumela: Apr-28-2022