Kule minyaka emihlanu edlule, izinkampani ezihamba phambili zezimpahla zemidlalo emhlabeni ziye zaqhubeka nokukhula, nenani lazo lemakethe lidlula kude izinkomba zazo. Izinhlobo ezihamba phambili zezicathulo nezingubo zezemidlalo zizophindaphinda futhi zithuthuke ngezithiyo eziqinile zokusebenza komkhiqizo, zihehe abathengi ukuthi baqhubeke nokuthenga kabusha, futhi baqinise uhlobo lwezemidlalo lomkhiqizo ngosizo lokugunyazwa kompetha bezemidlalo futhi babe nekhono eliqinile lomkhakha wezomnotho, nekhono lezomnotho eliqinile eminyakeni yakamuva. ukukhuphuka kwezemidlalo, okufana nokukhuphuka kwamadwala, ukushushuluza, ihokhi yeqhwa, ukugijima ezweni elinqamula izwe, njll. Imikhiqizo yezimpahla zezemidlalo isheshisa ukuthuthukiswa kobuchwepheshe kanye nokuphindaphinda umsebenzi womkhiqizo ukuze kuhlangatshezwane nezidingo zemidlalo yobungcweti ehlukene futhi ikhuthaze ukukhuliswa kwesikali somkhiqizo.
01 Amateki: Ukuncintisana kobuchwepheshe be-Midsole
Ulayini
Ngesisekelo esiqinile sobuchwepheshe, ubuchwepheshe be-midsole busetshenziswe kuchungechunge lwemikhiqizo yabo eminingi
Le nkampani inohlelo oluphelele lobuchwepheshe be-midsole, futhi njalo yandisa i-matrix egijimayo yobungcweti, enemikhiqizo yobungcweti nesimo sengqondo ukuze ihlangabezane nezidingo zezemidlalo zeningi labagijimi.
Ngo-2016, uLi Ning wasungula i-Li Ning egijima izicathulo ze-matrix ngezidingo zezemidlalo ezihlukene zabagijimi abahlukene; emikhiqizweni ehlakaniphile, hlanganisa ubuchwepheshe obukhaliphile, futhi wethule ngokulandelana inguqulo ye-Red Rabbit kanye ne-Lijun 2016; emikhiqizweni engahlakaniphile, izicathulo ze-ultra-light 13 isizukulwane esigijimayo, i-Li Ningyun ye-3 yesizukulwane esigijima izicathulo, i-Li Ning arc nezinye izinkundla zobuchwepheshe ziyaqhubeka nokuthuthuka.Ngo-2017, ikhwalithi kanye nomphumela wokubuyela emuva we-ultra-light 14-isizukulwane sokugijima izicathulo iye yathuthukiswa kakhulu. ingaphezulu elilukiwe lendabuko, engeza i-ultra-high power kadura fiber phezulu kwendwangu ethambile ukuze uthuthukise amandla nokuqina kwenqwaba; i-midsole isebenzisa i-cloud lite light shock absorption impahla ukuze ithuthukise umuzwa wonyawo.
Ngemuva kuka-2019, yethule ngokulandelana uchungechunge lwakudala olufana nesizukulwane seshumi nesithupha sokukhanya kanye nesizukulwane sesithupha samafu, ngobuchwepheshe be-“Li Ning” ukuze ihlanganise amandla ayo aholayo ekumunceni nasekubuyiseleni ubuchwepheshe, futhi ihlanganise izinto zemfashini. I-China Li Ning V8 uchungechunge kanye ne-Lie Jun ACE1.5 izicathulo zokugijima ezizinzile zisebenzisa "umbukiso Weviki Lemfashini + ukuthengiswa okulinganiselwe".Okwamanje, isayensi nobuchwepheshe busetshenziswe ezicathulweni ze-basketball, izicathulo ezigijimayo nezinye izigaba ze-matrix, ziqhubeka nokuthuthukisa amandla omkhiqizo.
Nike
Umholi we-midsole emisha yezobuchwepheshe
Kule minyaka engu-40 edlule, i-Nike ibilokhu ithuthukisa amayunithi e-midsole, njenge-Nike Air, i-Zoom, i-ZoomX, ukuze kuthuthukiswe amandla okugoba, ukuzinza, kanye namandla angasindi. umholi wezwe.Qhubeka nokuthuthukisa izinto zokuguqa ezimaphakathi, njenge-phylon, i-lunarlon, i-React, i-Joyride, njll., ukuze uthole umphumela wokumunca ukushaqeka ngenkathi uthuthukisa ukuqina nokuphepha. IJoyride isebenzisa izinhlayiya ze-TPE zokugoqa njengempahla ephakathi, i-cushioning particle in the midsole ukuze kuthuthukiswe umphumela wokugoba, i-Nike isathuthukisa i-midsole cushioning materials ukuthuthukisa ukusebenza kochwepheshe bomkhiqizo.
HOKA
Iphayona lejubane lokudlala, ukukhula kwemali engenayo ephezulu
I-HOKA yaziwa nge-midsole yayo esindayo, engasindi, enweba amandla ayo okugoba, ukuzinza, kanye namandla okugijima.I-HOKA isebenzisa i-midsole yogqinsi oluhlukene ukuze ihlangabezane nezidingo zokunciphisa amaqembu abantu abahlukene, ubukhulu bayo obungaphezu kuka-30mm (izicathulo zokugijima ezijwayelekile ezingaba ngu-20mm) ukunethezeka okukhulu ngenkathi iqinisekisa ukwesekwa.
I-HOKA iphinde ithuthukise njalo futhi ithuthukise izinto ze-midsole, ezihlanganisa i-RMAT, i-CMEVA, i-Profly, njll. I-Profly, eyakhiwe ngo-2018 njengempahla yakamuva ye-midsole, ihlanganisa ukuminyana okubili okuhlukene ukuze kunikeze ukuphindaphinda okunamandla kwesandla sangaphambili kanye nesivalo samandla sesandla sangemuva. kubagijimi bemijaho, futhi ngokuthuthukisa izinto ezisetshenziswayo nobuchwepheshe be-midsole, i-HOKA ihlangabezana nezidingo ezihlukahlukene zabagijimi.
02 Kusuka ku-lululemon, i-Archaeopteryx, kude ukuze ubone umgwaqo othuthukisiwe wokuhlukanisa umsebenzi wendwangu
Lululemon
Umsunguli wezingubo ze-yoga ezihlanganisa ukubukeka okuphezulu kanye nokusebenza kwendwangu
I-Lululemon inesikhungo sokucwaninga nokuthuthukiswa esibizwa ngokuthi i-Whitespace egxile ekuthuthukisweni kwezindwangu ezintsha, futhi amalungu eqembu layo, kuhlanganise nabasebenzi bendwangu, ososayensi, izazi ze-physiologists, onjiniyela bemishini, izazi ze-neuroscientists kanye ne-biomechanics, bahlala bezakha izithiyo zobuchwepheshe.
Ekukhetheni kwendwangu, inqoba amaphuzu ezinhlungu zezingubo ze-yoga ezishisayo neziqinile, futhi ithuthukiswa ukuze ibe nezinzuzo zokujuluka okomile okusheshayo, ukuthinta okuthambile, okupholile, ukunwebeka okuphezulu nokwelula kwezindlela ezine.Njengendwangu ye-EVERLUXFABRIC, esetshenziselwa ukuqeqeshwa okunamandla, ngokushesha ukujuluka.Indwangu ye-NULUFABRIC, esetshenziselwa izivivinyo ezilula ezifana ne-yoga, njengendwangu yokugijima ye-FABR esetshenziswa ngokunethezeka njengokwesekwa okukhulu kwe-FALU. kanye nesipiliyoni esinethezekile.
Mayelana nomklamo womkhiqizo, khulisa ukunethezeka okuvela kumsebenzisi, njengevesti elinwetshiwe nebhulukwe le-yoga elimboze okhalo, kanye "nesikhwama esimnyama", "ukugqoka kabili" kanye "ne-night flash", kuhlanganiswe ne-ergonomics kanye nesimiso se-kinematics, kwenza umkhiqizo unikeze ukuvikeleka okuthile nokusekelwa ngesikhathi sokuzivocavoca kanzima.
I-Archeopteryx
Ucwaningo oluqinile nokuthuthukiswa ukuze udale uhlobo oluphezulu lwangaphandle
Ijacket ye-Archeopteryx brand AlphaSV idumile iminyaka engu-20, kusukela ngo-1998, ingenawo umoya, ingangeni manzi, iqinile futhi icindezelekile ibe yisikhwama esilula. awu 475g.
Okuqukethwe kombiko kuvela ku-China Merchants Securities, futhi okuqukethwe kunqanyuliwe
Isikhathi sokuthumela: Apr-28-2022