Ghost in IWF SHANGHAI Fitness Expo
The GHOST brand originated from three thoughtful founders: Ryan Hughes, Daniel Lourenco and Paul Haverland. In 2016, they joined together, devoting their passion and dedication to sports, and co-founded the GHOST brand with imagination and creativity.
GHOST is headquartered in the United States and is the first sports nutrition brand to promote a stylish lifestyle. The brand name ‘GHOST’ and the brand slogan ‘be seen’ come from a feeling behind the scenes, an expectation to be heard, to be followed and to have an impact.
In the field of sports nutrition, GHOST has achieved an exponential explosion in just three years from 2016 to 2019, with a single product exceeding 1.5 million cans, which shows the market demand and love for GHOST.
In 2018, GHOST became the annual breakthrough brand of GNC in the United States. On the third anniversary of the establishment of GHOST in 2019, it again won the GNC Annual Cooperation Award (the highest GNC award). In 2019, it won the top award of the professional supply website in the United States-2019 Brand of the Year. 2019 is a new milestone for the GHOST brand that GHOST has officially entered the Chinese market in 2019 following its popularity in North America, Europe, Australia and other places, bringing a stylish lifestyle and personalized product experience to Chinese consumers. GHOST will work with Chinese sports lifestyle enthusiasts to surpass themselves, embrace change and become an influence and voice in the new era.
GHOST® at its simplest form is the world’s first lifestyle sports nutrition brand. GHOST® wants to make an impact.
The founder, Ryan Hughes is IFBB Pro and then turned CMO. Ryan leads GHOST®’s marketing efforts with a strong eye for brand design and a focus on social media and content. Ryan loves good physique destroyers and great times and is secretly plotting to kill Dan for the constant trolling.
The co-founder, Daniel Lourenco is chief GHOST® and cereal aficionado. Dan’s fan-focused, ‘for us, by us’, inclusive approach has become engrained in the GHOST® DNA. When he’s not dreaming up new GHOST® products (or new ways to troll Ryan), Dan is probably tracking down a new pair of kicks. Or Dim Sum. Gains.
IWF SHANGHAI Fitness Expo:
3-5, July, 2020
Shanghai New International Expo Center
SNIEC, Shanghai, China
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