On July 2,2021, Shanghai Dena Exhibition Service Co., Ltd. and Munich Exhibition (Shanghai) Co., Ltd. jointly announced a formal cooperation on the strategic level. In order to promote the integration of industry and economy, play the positive role of the platform, make greater breakthroughs in industry development, both sides as the organization of the exhibition, grasp the historical opportunity, with the concept of innovation, to establish a better brand as the drive, re-integrate platform advantage resources.

Both sides have been working in the sports and fitness industry for many years. They have held several well-known sports industry fairs in the industry respectively, and successfully held the exhibition in July 2020 at the same time. This time, the two parties intend to jointly build a professional trade platform integrated at home and abroad, and give full play to the value of the platform, share resources, gather strength, contact more high-quality suppliers and buyers in the world, and display more comprehensive innovative products and technologies. The two enterprises will create an innovative and optimized image of the exhibition and further integrate the resources of both sides in order to promote the stable recovery of the market after the epidemic. Both sides have optimistic and positive expectations, and believe that the partnership is conducive to the stability and development of the sports and fitness market.



Donnor Exhibition

Donnor Exhibition was established in 1996. After more than 20 years of development, it has become an enterprise with a number of brand professional exhibitions, a large span of business categories and a perfect professional team. The company holds nearly 20 professional trade exhibitions in many cities every year, covering an area of 400,000 square meters, involving: fitness equipment and supplies, swimming pool facilities and construction, swimming equipment, building materials, leather and shoe technology equipment, machine tools and plastic machinery, hardware, glasses industry, surface treatment and environmental protection technology, automobile, furniture and home decoration, advertising equipment, printing, packaging, lighting, HVAC and new air technology. Donnor became a member of the International Exhibition and Project Association (IAEE) in 2016, which is a renowned group exhibition and conference organization; Donnor also became the International Exhibition Industry Association (UFI) group membership in June 2021, and officially became the first group member of UFI China.

More information: www.donnor.com

About the IWF

IWF Shanghai International Fitness Exhibition as the vane of the Asian fitness industry, adhere to the “scientific + innovation” as the theme, build “professional fitness” procurement business platform, and give full play to the platform effect, constantly expand and extend the service scope of sports fitness industry chain, to present a grand, clear theme, rich content of the upstream and downstream fitness industry chain for the industry. With the advantage of the platform resources, the most professional fitness content and the the latest service concept are passed on to every fitness industry practitioner. IWF Fitness Ceremony innovates and practices the form of “Think tank + Event + Training + Award”, shares cutting-edge market trends and management mode, and advocates the fashion fitness lifestyle.


Munich Expo Group

As a well-known global exhibition company, Munich Expo Group has more than 50 brand fairs, involving the three fields of capital products, consumer goods and high-tech technology. The group holds more than 200 exhibitions in Munich Exhibition Center, Munich International Convention Center and Munich Exhibition and Procurement Center every year, attracting more than 50,000 exhibitors and more than 3 million visitors gathered on the scene. Professional fairs of Munich Expo and its subsidiaries cover China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. In addition, the Group’s business network covers the world, and not only has several subsidiaries in Europe, Asia, Africa and South America, but also has more than 70 overseas business representatives in more than 100 countries and regions worldwide.

The international exhibitions held by the Group have received FKM qualification certification, that is, the number of exhibitors, audiences and exhibition area all meet the unified standard of the independent supervision group of the exhibition statistics and pass its independent audit. Meanwhile, the Munich Expo Group also has a remarkable performance in the field of sustainable development: the Group obtained the energy conservation certificate awarded by the official technical certification agency TUV SUD.

More information: www.messe-muenchen.de


About the ISPO

Munich Expo Group provides fairs and uninterrupted quality services for the international sports market and the trade market. The provision of multi-angle services aims to enhance the value of  customers in the international competition and consolidate the superior position in the industry. At the same time, ISPO provides services to help customers enhance profitability and broaden their customer networks. As a world’s important professional sports trade platform and a multi-category trade fair, ISPO Munich, ISPO Beijing, ISPO Shanghai and OutDoor by ISPO will provide a more unique and professional industry perspective in their respective market segments.


Post time: Oct-28-2021