Nestle began in 1866, with the foundation of the Anglo-Swiss Condensed Milk Company. Henri Nestlé developed a breakthrough infant food in 1867, and in 1905 the company he founded merges with Anglo-Swiss, to form what is now known as the Nestlé Group. During this period cities grow and railways and steamships bring down commodity costs, spurring international trade in consumer goods.
Nestle founded the innovative incubator team, focusing on the blank areas of Nestle’s business and responding to the needs of the Chinese market to develop new products. China is also a market for the accelerated innovation of Nestle’s special incubators after U.S.. On Nestle China Innovation Day, Nestle officially released three new brands tailored by the incubator team for Chinese consumers: traditional and modern technology combined with healthy soup ‘good fortune’, personalized customized healthy snacks ‘natural diners’ and Sports and fitness ready-to-drink high-protein water ‘MuscleHunt muscle hunting’, the new brand will soon enter the market with the first e-commerce as a listing channel.
Nestlé Incubator and Silver Heron created ‘MuscleHunt Muscle Hunt’ high-protein water, which is positioned as a professional and convenient protein replenishment solution for the fitness group. It is a high-protein, high-quality, refreshing, ready-to-drink ‘muscle hunting’ high-protein water. It came into being. Its protein is derived from imported high-quality isolated whey protein powder, strict production quality management system, its powerful research and development technology, four different flavors, so that the product was tested at its convenient, tasty and sufficient protein content. Fitness enthusiasts alike. In addition to the traditional e-commerce channel, MuscleHunt muscle hunting high protein water will also gradually enter the OXYGYM Ogilvy & Mather Sports Center and other boutique gymnasiums for offline sales, closer to the fitness crowd.
With the philosophy ‘Good Food, Good Life’, Nestlé has showed the latest protein water ‘MuscleHunt’ of China in IWF SHANGHAI Fitness Expo. The four flavour protein water showed scientific, nutritious and easy.
The Muscle Hunt booth showed light industry by black and white theme, showing easy and fashion. Fitness enthusiast can not only try the new product, but also take part in the 8-second challenge.
In the booth, fitness experts shared their own tips. Also many distributors communicated for business.
MuscleHunt has also sponsored China Fitness Leadership Forum. The guests have showed great approval.
MuscleHunt has reached a cooperative partner with Nutrition platform Jikeduo in IWF 2019.
Nestlé will also cooperate with SunPig, Les Mills and O2Planet etc. to do more promotion online and offline.
IWF SHANGHAI Fitness Expo:
02.29 – 03.02, 2020
Shanghai New International Expo Center
https://www.ciwf.com.cn/en/
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Post time: Feb-07-2019