观察世界，聚焦外贸 

Foreign trade is treated as one of the troika that drives economic growth, as the platform for displaying industry innovation and linking the function of the entire industry chain, IWF2025 will continue deploying the global market; Based on the platform economy accumulated by IWF for 12 years, CIST Shanghai International Sports and Leisure Expo will be held at the same time，equipped with two functional areas : B2B international trade docking service area , foreign VIP service area , specialized match making docking service area, which build a professional connection for exhibitors and visitors; Hold a number of trade forums and matchmaking activities, deepen the B2B procurement model, link exhibitor brands and professional buyer groups, assist on accurately connecting with international buyers, that contributed to international trade negotiations and create a global sharing platform. 

体验无界限的数字健身 

The future of sports and fitness consumption is shaped by the convergence of content, gaming, and interactive services. Key trends such as sustainability, digitalization, and immersive experiences are driving the evolution of the fitness industry. IWF2025 embraces these trends by focusing on the development of digital life venues and creating new spaces for sports. The event will feature an expanded range of exhibits, including smart digital fitness solutions, VR/AR metaverse fitness, smart wearables, and sports digital management services. With the theme "Active Fitness," IWF2025 aims to promote a high-quality, interactive experience that blends enjoyment with innovation, achieving a seamless integration of "fun + intelligence." 

政府引导、协会联合 

In recent years, IWF has actively explored the integration of "Government Guidance + Enterprise Participation + Exhibition Services." As a National Sports Industry Demonstration Project and a Shanghai Sports Industry Demonstration Project, IWF2024 received strong support from the Shanghai Administration of Sports and the Shanghai Fitness and Bodybuilding Association. Following the fair, IWF was recognized as a notable case in the 2024 Shanghai Sports Consumption Festival, showcasing its success. Building on the achievements of the past decade, IWF2025 will continue to collaborate with government departments and industry associations to advance red sports culture and actively develop the sports and fitness industry in the Yangtze River Delta. 

注重服务，完善功能 

As a leading platform, IWF showcases industry innovations and facilitates connections throughout the industry’s supply chain, having served the sector for 12 years.

IWF leverages various elements, including forums, education and training, competitions, exhibitions, and interactive awards, to maximize its role in trade networking, trendsetting, channel expansion, and promotion. By connecting numerous domestic and international brands with professional buyers, IWF fosters a new sports industry ecosystem. It generates fresh potential for the sports and fitness sector’s growth and provides comprehensive innovation solutions for enterprises, driving sustainable and high-quality development. 

工业消费、能源开发 

IWF is actively advancing the new business model of "sports and fitness +" by promoting the integration and upgrading of various industries, including "sports and fitness + digital," "sports and fitness + health," and "sports and fitness + lightweight outdoor." The platform highlights popular activities such as Frisbee, land surfing, and camping, driving domestic consumption and emphasizing the theme of sports consumption. It fosters integrated development by exploring new consumption venues and strengthening collaboration between government, industry, academia, and research institutions, showcasing the contributions of demonstration industries.

全面发展，求实创新 

IWF is dedicated to achieving the "Healthy China 2030" goal by advancing fitness and sports development across all fronts. The exhibition space for fitness equipment has been expanded, providing more room and enhancing the experience for both exhibitors and visitors. Additionally, the layout has been strategically adjusted to emphasize the export trade of household fitness equipment. This optimization improves overall efficiency and leverages the cluster effect to boost the industry’s impact. 

有效落实所学知识。不断改进我们所拥有的 

Building on the success of its 11th anniversary, IWF remains committed to driving development through innovation. The platform actively adapts to the rapidly changing industry landscape by deeply exploring market demands and strategically planning the sports industry to offer customers more professional services and comprehensive experiences. IWF, in collaboration with its partners, will continue to embody the spirit of the exhibition industry, creating a top-quality sports and fitness business platform in Asia and fostering high-quality industry development while maintaining its status as a leading sports and fitness exhibition.